Is Podcasting Worth It for Your Firm? With Kristin Twiford
Kristin Twiford, VP of Brand and Strategic Partnerships at Nines, shares exactly how she built the Easemakers Podcast from the ground up—and why structure is the secret to consistency.
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If you've ever wondered whether a podcast is worth the time, this episode is your honest answer.
In this conversation, Rosemary sits down with Kristin Twiford, VP of Brand and Strategic Partnerships at Nines, where she leads the Easemakers Podcast, a show built for estate managers, household staff, and private service professionals serving ultra-high-net-worth families. Kristin shares exactly how she built Easemakers from the ground up, why structure is the secret to consistency and what surprised her most about the long-tail return of a well-built podcast.
What we cover:
- Why most podcasts stall after the first few episodes and the pre-launch decisions that prevent it
- How to structure interviews so guests share expertise instead of pitching their services
- The "what story do you want to tell" question every advisor should answer before recording episode one
- How a well-built podcast deepens trust with prospects, clients, and centers of influence
- Why podcasting opens partnership doors with adjacent service providers—estate attorneys, CPAs, insurance specialists, and more
- The evergreen content data that explains why podcast episodes keep earning listens years after publication
- What separates a podcast that builds a firm's brand from one that fades after the initial push
If this conversation gave you a clearer picture of what podcasting can do for your firm, subscribe wherever you listen, leave a review, and share it with someone who's been on the fence. We'd love to hear what resonated.
Considering a podcast for your firm but not sure where to start? We'd love to be a resource. Whether you have questions about strategy, production, or whether it's even the right move for your audience, let's have a conversation.