Welcome to Wealth Matters Consulting’s 3 Minute Marketer series – your quick guide to mastering wealth management marketing and communications. Get key insights in under three minutes as we explore critical topics for busy wealth managers. Our CEO and founder, Rosemary Denney, shares valuable tips on marketing, business development, communications, brand building, growth and media exposure. With decades of experience working with top firms, she offers practical resources to enhance client relationships and expand your business.
In this video, Rosemary takes you into why we think video is a compelling medium for content production. She gives three reasons why creating videos for your brand is important when building your marketing strategy:
- Video conveys your personality and helps clients feel like they know you.
- It is much easier to share hard-to-understand wealth management topics in a short video than in a written commentary.
- Videos can be used across your marketing channels, you’ll have ready-to-use content!
By showing how you work and serve clients throughout your videos, clients can feel more comfortable working with you.
As always, if you have any questions about how to implement videos into your marketing strategy, contact our experienced team at Wealth Matters Consulting.