In this episode of The Wealth Horizon Podcast, host Rosemary Denney, CEO at Wealth Matters Consulting, sits down with Brian Hughes, president of Eton Advisors, for a conversation about what it takes to grow a modern advisory firm with clarity and discipline.

With a long track record of guiding some of the industry’s top wealth management teams, Brian shares what he’s learned about scaling intentionally, offering his perspective on client engagement, team development and the smart use of digital tools. He also touches on the most common mistakes firms make when trying to grow too quickly or without a clear strategy.

If you’re building a boutique advisory practice or charting the next chapter for your multi-family office, this conversation offers perspective worth hearing.

Key Topics Discussed in This Episode:

1. Brian’s Journey to Eton Advisors

Brian shares his background in the wealth management industry and the path that led him to his current role at Eton Advisors. He discusses the evolution of his career, the lessons he’s learned and how those experiences shape his approach to leadership and firm growth today.

2. The Challenges of Firm Growth

Growing a wealth management firm isn’t just about getting more clients—it’s about having the right infrastructure in place. Brian and Rosemary discuss:

  • The differences between organic growth (referrals, client retention and internal development) vs. inorganic growth (acquisitions, mergers and partnerships).
  • Why firms struggle to scale effectively without a clear strategic plan.
  • How key performance indicators (KPIs) play a critical role in tracking progress and making data-driven decisions.

3. The Power of Digital Marketing and Thought Leadership

Marketing in the wealth management industry has changed dramatically. Brian emphasizes the importance of digital marketing, content creation and thought leadership as essential tools for growth. In this discussion, they cover:

  • How firms can leverage content marketing to establish credibility.
  • The role of social media, blogs and podcasts in client engagement.
  • Why traditional sales tactics aren’t enough in today’s digital-first world.

4. The Role of Scalability and Systems in Growth

Many advisors reach a plateau because they don’t have the right systems in place. Brian shares insights on how firms can:

  • Build a scalable client service model that allows for sustainable growth.
  • Leverage technology and automation to improve efficiency.
  • Create repeatable processes that free up advisors to focus on client relationships.

5. Common Pitfalls to Avoid in Wealth Management Growth

Brian and Rosemary discuss some of the biggest mistakes firms make, including:

❌ Failing to track key performance indicators (KPIs) and flying blind.

❌ Not having a defined growth strategy—relying too heavily on referrals without a proactive plan.

❌ Neglecting client engagement and retention while focusing too much on new acquisitions.

6. The Evolving Landscape of Client Acquisition and Engagement

Today’s clients expect more from their financial advisors. The conversation highlights:

  • The shift in client expectations and how firms can adapt.
  • The importance of building authentic relationships through digital and in-person interactions.
  • Why transparency and trust are more critical than ever in client communications.

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