Welcome to Wealth Matters Consulting’s Ask Me Anything series – your quick resource for practical wealth management marketing tips. In each episode, we address key questions from wealth managers like you.
In this first episode, Carly Augeri, our director of strategy and client experience, answers one of the most common questions: What’s the best type of content to publish?
Businesses have multiple options to get their message out—blogs, videos, white papers—but podcasts are the most effective. Why?
Here are four reasons we see how podcasts stand out:
- Convenience: Your listeners can tune in while commuting, working out or relaxing, so you meet them where they’re at instead of competing for their limited time and attention.
- Longer lifespan: Unlike other content types, podcasts can gain more attention weeks after release, with audience engagement growing over time.
- Efficiency: Podcasts take less preparation than lengthy reports or white papers, offering a quicker way to deliver valuable information to your listeners.
- Guest speakers: Featuring experts not only adds variety to your content but also extends your reach by tapping into the guest speaker’s audience.
Pro Tips for Success: Plan episodes ahead so you have a consistent release schedule, ensure the topics you cover match what your clients care about, and leverage everyday conversations to create relevant and engaging content that builds a strong following.
Looking to get started? We’d love to help you, so be in touch, and let us help you get your podcast going!