Welcome to Wealth Matters Consulting’s Ask Me Anything series – your quick resource for practical wealth management marketing tips. In each episode, we address key questions from wealth managers like you.
When it comes to improving your search ranking on Google, a cohesive, consistent strategy makes all the difference. Let’s break down some core principles that make an impact.
Keywords: Carefully select words and phrases clients might search for, such as “wealth planning for families,” and incorporate them naturally across your website in blog posts, videos and headings.
Content: Google rewards valuable content that answers real questions, so focus on content that engages your audience, like articles and videos addressing common client concerns.
Analytics: Track what’s working through Google Analytics to see which pages get the most traffic and refine your topics based on visitor interest.
Links/Backlinks: Boosting traffic through strategic links in newsletters and social media posts further supports visibility, while backlinks from respected sites reinforce credibility.
Optimization: A website that loads quickly and is mobile-friendly keeps visitors engaged and supports your ranking.
Local: An updated Google My Business profile is essential for local searches, especially when someone types in “wealth manager near me.” So, be sure your profile reflects your current hours and location so you can be easily contacted.
Each of these actions builds a cohesive strategy. Improving your ranking is a marathon, not a sprint, but with consistency, it brings long-term rewards. As always, if you have more questions or need help attracting more clients, reach out to us!