Welcome to Wealth Matters Consulting’s 3 Minute Marketer series – your quick guide to mastering wealth management marketing and communications. Our CEO and founder, Rosemary Denney, shares expert tips on marketing, business growth, communications, brand strategy and media visibility. Drawing on decades of experience with leading firms, Rosemary provides practical advice to strengthen client relationships and drive your business forward.
Welcome to 2025! Marketing is evolving faster than ever, and what worked even a few years ago might not cut it today. In this episode, we explore what’s IN and OUT in 2025 to keep your marketing fresh, relevant and impactful. Let’s uncover the top trends you need to embrace—and those you should leave behind—to stay ahead in the marketing game.
What’s OUT in 2025
- White label content: Generic, impersonal content no longer resonates.
- Digital ads as your sole strategy: Leads from ads rarely convert to loyal clients.
- Purely AI-generated content: Unedited AI content sounds robotic and damages credibility.
- Faceless PowerPoint videos: Audiences crave connection, not monotone presentations.
- Email overload: Too many emails lead to disengagement and unsubscribes.
- Outdated visuals: Clip art and low-quality images undermine your brand.
- Videos without subtitles: Subtitles are essential for engagement on muted autoplay platforms.
What’s IN for Success
- Custom content: Tailor content to your audience’s needs for deeper connections.
- Organic strategies: Social engagement and thought leadership build trust three times faster.
- AI as a tool: Use AI for drafts but edit heavily for authenticity and personality.
- Personalized video: Show your face to foster trust and connection.
- Thoughtful emails: Send timely, relevant messages that respect inbox space.
- High-quality visuals: Invest in custom graphics and professional photography for credibility.
- Subtitled videos: Boost accessibility and ensure higher completion rates.
Stay ahead of the curve with these strategies to make 2025 your best marketing year yet. If you’re ready to elevate your marketing game and build stronger client connections, feel free to contact us—we’re here to help you succeed.
Happy New Year from Wealth Matters Consulting!