Welcome to Wealth Matters Consulting’s “3 Minute Marketer” series – your rapid-fire resource for mastering wealth management marketing and communications. Discover essential insights in three minutes or less, as we tackle the most pertinent topics for busy wealth managers. Our CEO, Rosemary Denney, shares tips gained from decades of working with the most prominent and successful firms on topics related to marketing, business development, communications, brand building, growth and media exposure, providing you with the resources to deepen client relationships and grow your business.
In this episode, Rosemary Denney, founder of Wealth Matters Consulting, shares why she considers Public Relations (PR) to be the single most important marketing activity for growing firms. She also explains why talking to financial media enhances credibility with prospects and peers, and breaks down why earned media coverage is so invaluable to firms.