Welcome to Wealth Matters Consulting’s 3 Minute Marketer series – your quick guide to mastering wealth management marketing and communications. Our CEO and founder, Rosemary Denney, shares expert tips on marketing, business growth, communications, brand strategy and media visibility. Drawing on decades of experience with leading firms, Rosemary provides practical advice to strengthen client relationships and drive your business forward.
Low engagement with your content might be telling you more than you think—your marketing metrics may look strong, but if your audience isn’t truly engaging, then what is missing?
Even if your email open rates and social media clicks are strong, low engagement on the content itself—like podcast listens, webinar views or blog reads—could mean your topics aren’t connecting with your audience. Some red flags include:
- High email open rates but low click rates – Your subject lines may be strong, but the content inside isn’t compelling enough to click.
- High website bounce rates – Visitors land on your site but leave quickly, signaling they aren’t finding what they expected.
- Short video watch times – People start watching but don’t stick around, meaning the topic or format isn’t holding their attention.
So, how do you fix it?
- Client-focused topics: The best-performing content is based on the questions and challenges you hear from clients every day.
- Long-term perspective: It takes at least a year to see traction from any marketing strategy, so don’t make drastic shifts too soon.
- Content alignment: If engagement is dropping, reassess your topics and structure your content around what your audience actually wants to hear.
Understanding your analytics is the key to creating content that truly connects with your audience. By focusing on the right topics and measuring engagement over time, you can refine your strategy for better results.
Need help making sense of your marketing data? Reach out to us—we’ll help you turn your insights into a strategy that works.