Welcome to Wealth Matters Consulting’s 3 Minute Marketer series – your quick guide to mastering wealth management marketing and communications. Get key insights in under three minutes as we explore critical topics for busy wealth managers. Our CEO and founder, Rosemary Denney, shares valuable tips on marketing, business development, communications, brand building, growth and media exposure. With decades of experience working with top firms, she offers practical resources to enhance client relationships and expand your business.

It seems like AI-generated content is everywhere, and many businesses now have the challenge of maintaining their brand voice. At Wealth Matters, we recommend using AI as a helpful starting place, but it’s important to adjust the content to reflect your brand’s unique tone so it feels authentic and natural.

Here are four simple ways to help you personalize AI-generated content:

  1. Avoid unnatural phrasing: If it doesn’t sound like something you’d naturally say, leave it out. AI-generated content can often sound stiff, so make sure your content reflects how you actually communicate.
  2. Avoid overused words and unnatural phrases: Words like “realm” or “delve” aren’t common in everyday conversations, so choose words that fit your natural vernacular.
  3. Include personal stories and examples: AI can give you facts and data, but only you can share experiences. Including real-life examples or case studies will help you build stronger relationships.
  4. Mix up the formatting of the writing: AI tends to structure content with an introduction paragraph, bullet points, and a conclusion. Instead, adjust the formatting to create a more natural and authentic flow. 

AI can get you started with writing content, but your unique voice is what connects with your audience. If you need help with your messaging, please reach out; we’re here to help.