Welcome to Wealth Matters Consulting’s 3 Minute Marketer—your quick guide to mastering wealth management marketing. In under three minutes, our CEO, Rosemary Denney, shares valuable tips on marketing, brand growth and client relationships, drawing from decades of experience to help you expand your business.
In today’s episode, Rosemary tackles a challenge many firms know all too well: creating content that just doesn’t seem to hit the mark with your audience. You may feel frustrated seeing your hard work go unnoticed and wonder why engagement falls short despite your best efforts.
So, why isn’t anyone engaging with your content? As Rosemary explains, it often comes down to this: the topics simply aren’t connecting with your audience. To capture attention, focus on what your clients genuinely care about and craft content that’s timely, consistent, informative and interesting.
Here’s how to start creating content your audience will actually consume:
- Understand your ideal client: Begin by identifying the clients you enjoy working with and understanding their primary concerns. Knowing who you’re speaking to shapes your content.
- Use client questions as a guide: What are the most common questions or issues that clients bring to you? This list of questions can fuel a year’s worth of relevant content that meets their needs.
- Choose formats that work for your audience: If your clients struggle with technical details, consider shifting from text-heavy commentaries to more accessible options, like short videos, podcasts or webinar discussions with trusted industry experts.
If your firm is ready to build a client-focused content strategy, reach out to us—we’re here to help.